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crysten p. | sales copywriter, brand storyteller | san diego, ca
digital ads
client overview
ClickUp is a project management and productivity software solution used by teams to organize, manage, and track their work in a centralized platform.
Marketing
Engineering + Software
Project Management + Operations
Marketing
1/4
the challenge
ClickUp’s marketing org developed a new “Convergence” messaging strategy to showcase the value of its “everything app for work” and differentiate the platform from bundled software solutions offered by competitors like Microsoft, Google, and monday.com.
the solution
I created 3 ICP-focused themes for ad variations targeting ClickUp’s core four audiences: marketing, project management, engineering, and product/design teams.
client overview
Sleepme is an e-commerce retailer that offers products designed to improve sleep quality, including a range of temperature control hardware products and personalized sleep AI.
the challenge
In anticipation of an upcoming product launch the Dock Pro Sleep System, Sleepme ran a paid media campaign for prospecting audiences.
the solution
I created testimonial, and product spotlight ads to share hyper-personalized benefits of the Dock Pro Sleep System and social proof from happy customers.
1/3
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